Written by: Soumya Sekhar
Zee Entertainment held AVOD service Z5 Weyyak which offers exclusive Indian and premium Arabic content bagged an award in the OTT trendsetter category in the 7th edition of the ASBU BroadcastPro ME Television Summit and Awards 2017.
The streaming service is only 7 months old and targets the MENA region, particularly the Arab. The service offers its on-demand free of charge and is being recognized in the satellite and broadcast industry of the MENA region for its excellence.
Z5 Weyyak was shortlisted against two of the biggest global VOD services, Iflix and Starzplay; and managed to grab the Award in the OTT trendsetter category.
Nadine Samra Vice President Digital Business ME and Africa at Z5X Global said, “We have designed and built the product to be unique in many aspects. The handpicked content selection makes our positioning clear as a pioneer in exclusive Bollywood and Arabic content streaming. So far, the results have been outstanding with our 1.5 M users acquired in few months. The retention rate is high and users spend an average of 1 hour per day watching our content. It isn’t easy to compete in the VOD business especially with the global player and local giants dominating the market. Newcomers need to have a-clear-vision and a solid plan to be competitive. At Z5X Global, our growth plan is yet to begin, with further products to be launched soon and expanding our services into new emerging markets.”
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