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Zee5 set to increase subscription revenue through original content

Zee5, the OTT platform for ZEEL will soon be launching over 90 web-series in order to garner subscription revenue. The originals will be in multiple languages such as Hindi, Marathi, Tamil, Telugu, Malayalam, and Bengali.

The company plans to offer the whole library at Rs 99 per month which will be later revised to Rs 150. The originals will be available in the ad-free paid section of the app.

Archana Anand, Digital Head, ZEE5, quoted, “The OTT audience in India prefers to consume on-the-go content which is also downloadable and accessible offline. Keeping this in mind, we have designed a robust content line-up, with Zee5 Originals, across deeply invigorating genres which is introspective and creates a rich linguistic experience.”


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