Written by: Roshan Dwivedi
Malaysian content network HTV Entertainment has teamed up with Muvi to launch its Video-on-Demand (VOD) service HTVFun.com, with an offering of a wide range of Movies, Kids content & Animation, TV Shows featuring a wide range of genre like Cooking, Travel, Drama, Entertainment, Documentaries and even a dedicated Japanese Content Channel for the Malaysian audience in particular.
HTVFun.com is a content delivery platform for the web and “connected devices” using over-the-top (OTT) technology. HTVFun.com licenses digital VOD rights to catalogs from other distributors and independent filmmakers.HTV brings online streaming of worldwide movies and TV shows that entertains, inspire and delight audiences of all ages that they can enjoy anywhere on any devices for free and also subscription based (ad free). HTV will continue to acquire and bring in more variety of contents from around the world by renowned producers and other hard-to-find contents not offered anywhere else to its library.
Shuffling across a variety of playlists like cooking shows, documentaries, comedy shows, animations and even music videos, HTV Fun is a complete VOD package for every Malaysian who is ready to cut the cord and switch to what analysts are referring to as the future of television, i.e. Video On Demand Streaming.
With a library spanning across genres and age-groups, HTV Fun is arriving in Malaysia with a promise. A promise of wholesome entertainment at the most affordable prices.
“It’s been a great pleasure to work with Muvi and team. They know exactly what we need, and do everything possible to make our collaboration easy and pleasant.” says Yin Wah, Kok – Business Owner at HTV Entertainment Limited.
Muvi is a New York based Tech Company which has in the past launched VOD Platforms for MAA TV and ISKCON using its end-to-end OTT Video Streaming Platform–Muvi, has helped launched HTV’s on-demand video streaming service HTVFun as well, and powers its entire platform from IT Infrastructure like Cloud Hosting, Servers, Storage, CDN,Video CMS, HTML5 Video Player to it’s website end-to-end, and incorporates in-built DRM for piracy protection of the licensed content that HTV lines up.
“Asia is one of the next big breeding grounds for video streamers. The APAC region in specific is likely to create more customers than many European nations. We look forward to powering these businesses and be a part of the next entertainment revolution.” says Viraj Mehta – Head of International Business at Muvi.
Muvi works on Platform-as-a-Service (PaaS) model, offering video content owners, broadcasters, TV Channels and Cable Companies an out-of-the-box, end-to-end Multi-Screen Video Streaming / Video-on-Demand Platform using which they can launch their own branded VOD & Video Streaming platform offering across Web, Mobile, Smart TVs, STBs, Media Boxes and Gaming Consoles in matter of few days and with Zero Upfront Investment!
Muvi takes care of everything end-to-end, from providing Cloud Based IT Infrastructure, CDN, Unlimited Storage, Server Side Security & Firewall and bandwidth management to HTML5 Video Player with in-build DRM and encryption for enhanced protection against piracy as well as building, managing and hosting of the website and mobile apps, all deployable at a click on a button in matter of days!
The video streaming industry is abuzz with major production houses, broadcasters, TV networks, cable companies and creative shifting to online video to showcase and monetize their work. The lure of being able to watch TV anywhere, anytime and with any device has caught the fancy of the audiences and the industry alike.