For every streaming business, knowing if the streamed content is working or not is important. Accurate analysis of content performance can help businesses decide their content strategy and future roadmap.
But, many streaming businesses fail to analyze and track the performance of their content accurately, as they lack accurate analytics and performance reporting tools. Even if they do have tools, many times they are restricted to a limited number of parameters, and might not allow the businesses to save the reports for further use. This is where Muvi Flex’s comprehensive analytics and reports prove to be a game changer.
When businesses host their video and audio content using Muvi Flex, they can easily track the performance of the hosted content from their Muvi Flex CMS. They can apply multiple parameters and download the reports for offline use too!
Major Highlights of Muvi Flex’s Analytics and Reports Feature
Using Muvi Flex analytics, streaming businesses can:
- Analyze the performance of their content
- Track and analyze their user’s behavior
- Link Google Analytics
- Track and analyze content views and bandwidth stats
- Track which device was used by their users to stream content
- Download the reports for offline usage
Analyze Content Performance
Streaming businesses can now analyze the performance of individual video or audio content, and see if there is growth in performance or not.
Analyze User’s Behavior
Businesses can analyze which user was watching which content, how much time they spent on a particular content, which device they used, and which countries or geography they are currently living in.
Link Google Analytics
Link Google Analytics to track the performance of all the hosted content over a single dashboard, know which website pages were most popular, which content is attracting maximum viewership, what was the click-through rate of the content, and much more!
Analyze Content Views and Bandwidth
Each content consumes bandwidth differently, based on the devices used, the location from which it is being streamed, the quality of content, and other factors. With Muvi Flex analytics, businesses can now track which content consumed how much bandwidth, along with the number of views that it received.
Track Devices Used for Streaming
Businesses can now analyze which devices were used by their viewers and hence understand which devices and platforms deserve to be focused on.
The businesses can download the analytics reports in the form of .xls or .csv files, and then use these reports for offline analysis.
Major Benefits of Muvi Flex Analytics
Muvi Flex Analytics will have multiple benefits for the businesses, like:
- Analysis of content performance will help businesses decide which type of content is working well for them.
- They can identify the geographies where the majority of their viewers are located and can localize and market their content accordingly.
- They can track the devices used for streaming and can plan to launch streaming apps for specific devices or OS in the future, based on their observations.
Hence, analytics will help businesses to generate data-driven and accurate decisions that will help further the ROI.
To Sum Up
Muvi Flex’s Analytics and Reports feature will let the streamers track the views and performance of their audio and video content based on multiple parameters like geographies, devices used, watch duration, and more! Hence, they can identify which content is working, form a content strategy that might work even better, and promote them in regions where it is expected to perform well. They can also diversify their offerings by launching streaming apps for popular devices. For more info, check out the Muvi Flex Analytics page.