Muvi One Archives

6 Do’s and Don’ts of Running a Successful OTT Platform in 2022 25 March 2022

The OTT industry is one of the fastest-growing industries in 2022 with the user penetration of 43.1% in the OTT video segment. As stated in a recent research report, the revenue in the OTT video segment is set to … Continue reading →

Must-know VOD Stats for Streaming Professionals in 2022 24 March 2022

To leverage this growing potential of the VOD sector, launch your own VOD platform with Muvi. Your own branded platform to multiple monetization models – Muvi provides an all-in-one solution to secure your position in the competitive market. Take … Continue reading →

OTT Customer Churn: Churn Management Strategies to Reduce Customer Churn 18 March 2022

The problem most OTT platforms face is the acquisition of new customers. It doesn’t matter how many new users you acquire if they end up on the churn after their free trial. So, in order to race ahead in … Continue reading →

Steps to Sustainability in Broadcasting and Video Streaming 17 March 2022

Across the business world, companies have looked at different methods of approaching their sustainability strategy, as well as improving energy efficiency. For larger firms, environmental sustainability has become a key pillar of their social corporate responsibility plan. So where does … Continue reading →

How OTT is changing the Dynamics of the Media Industry 17 March 2022

The global OTT market is expected to reach over US$ 2,673 million in 2022 according to Statista. OTT has successfully leveraged the internet infrastructure to deliver content directly to the viewers bypassing the loopholes in the traditional distribution and … Continue reading →

Securing Premium Video Content: How to Protect your Exclusive Content? 15 March 2022

Piracy alone costs the U.S. economy more than $29.2 billion per year and the costs of cybercrime are predicted to be $10.5 trillion in 2025. With the growing threat of online piracy, a secure streaming platform is the first choice … Continue reading →

What is CPM, and Why is it Important for Business Marketing? 14 March 2022

Have you ever wondered; the scenario where there is no advertisement in the marketing world. What will the businesses do, how will they establish brand presence? How will they promote their business and solutions? An advertisement gives the very … Continue reading →

Tips to Increase Video Engagement 14 March 2022

Video is the indisputable king of all content formats. Starting from business product/service advertisement to website traffic generation, improving social media followers to lead conversions; video content marketing has been the most preferred among business professionals. Video content is … Continue reading →

2022 Trend – Immersive Streaming in VOD Services 11 March 2022

VOD (Video on Demand) is one of the most dynamic and challenging sectors with changing trends around every corner. Immersive streaming is one such new name in the global VOD industry. The growing demand for VR (Virtual Reality) and … Continue reading →

Content Fragmentation in OTT Streaming – All You Need to Know 11 March 2022

Are you an OTT player/own a OTT business? Then you must know that content fragmentation is one of the trending terms in the current OTT market. Be it content streaming or publishing – content fragmentation is getting adopted in … Continue reading →