What’s New Across Muvi: Features That Make Growth, Monetization, and Platform Control Easier

Not every feature rollout needs to be flashy to be important. Some updates make growth easier. Some remove friction from monetization. Others solve t...

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From Format to Franchise: How OTT Platforms Scale Global Content Adaptations

When The Traitors debuted on BBC One in 2022, it was an adaptation of a Dutch format built around psychological deception and castle-setting drama. By...

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Launching OTT for Emerging Markets: Payments, Language, and Infrastructure

Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network…...

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