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Roku to launch an OTT Advertising Measurement Service

Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a Reach Insights tool, which marketers can use to quantify their ad campaigns. There are Tune-In …

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How to improve OTT Advertising

More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010. Another 2016 Nielsen report suggested that …

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eSports revenues to reach $3.5bn by 2021

According to a Juniper Research study, the increasing consumption of eSports and live streaming games will lead to $3.5 billion (€3.29bn) revenues by 2021, up from $1.8 billion in 2017. The research reported that through subscription services will attract more viewers, advertising will generate more revenues for esports. The research also stated that after advertising, …

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A look into Africa’s OTT Market – Today & Tomorrow

So, we have discussed about the OTT landscapes, scenarios and the growth prospects of Latin America, Asia and Western European regions in our previous articles. If you haven’t already read through these, please go and read to get an insight into each of these emerging markets. Last year we had discussed the different trends in …

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Infographic: A Peek into the Future of OTT Market in LATAM regions.

OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list. The revenues from entire LATAM OTT services are expected to grow double from US …

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Spain’s Advertising Market to Grow by 5% in 2017: Research

According to Zenith Media’s last panel of 2016 of 2016, 2016 will end with a general 4.3% growth, while 2017 will see a 5% growth in total advertising investments in Spain. According to the agency, growth across the ad market will be driven by mobile and online industries, including Pay TV. 2016 is expected to close with 13.6% growth …

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