Cable TV has been the most preferred way to get quality television content for decades now. However, there has been a shift from traditional viewership towards streaming services. Viewers have realized that despite its tasteful content, cable TV subscription is turning out to be heavy on their wallets. With the rise of streaming services, one …
According to the Wall Street Journal that cited data from various source, over the last five years, Apple’s iTunes store sales for movie and TV show rentals has steadily declined and the U.S market share has fallen from over 50% in 2012 to somewhere between 20%-30% today. Amazon’s market share from video transactional services has …
As per the latest research findings from market research and consulting company Parks Associates, more than 50% of US broadband households watch Internet video on a television screen. The following are the highlights of findings of the research: 88% of computer-based viewing is from non-linear sources. 72% of non-pay-TV subscribers subscribe to an OTT video …
Apple TV will soon will allow access to Amazon prime video, later this year. It’s interesting to note that Apple TV is competing with Amazon’s Fire TV boxes and Fire TV streaming sticks. In Fall 2015, that competitive distress was apparent in the fall of 2015, when Amazon discontinued selling the Apple TV and Google …
According to forecasts by Digital TV Research Netflix will have 128 million subscribers by 2022 which will be up 44% from 89 million at the end of 2016. Non- US subscribers that are estimated to outgrow the core American audience by early 2018. Netflix, the SVOD leader has grown to 130 more countries in January …
The top 100 content providers for over-the-top (OTT) service platforms are likely to be put on a control list as officials work towards establishing industry standards. Content providers on OTT platforms like Facebook and YouTube, that have more than 1 million followers or subscriptions are categorized as the top 100 accounts. As per a regulatory …
Insight TV’s 4K UHD channel will soon be available on B tv UHD which is SK broadband’s IPTV platform and on Oksusu which is its OTT service. This is part of the collaboration between Insight TV and its distribution contract with SK broadband via its partnership with Thema TV. Read More
Amazon Prime Video, which is a subscription-based VOD (video-on-demand) platform, was launched in India in December 2016. It boasts of over 9.5 million active subscribers (Source: FICCI-KPMG 2017 Report; as on January 2017) and ranks at third position after Hotstar (63 million) and Voot (13.2 million), in India. Nitesh Kripalani, Director and country head of …
Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report from Adweek.com, the new video ad cost structure is a part of a global test …
Cablevision Systems Corp. Chief Executive James Dolan said the number of customers paying for the traditional big bundle of TV channels is going to shrink by about 20% to 25% over the next five years, as consumers opt instead for smaller packages of channels or online video streaming solutions. Mr. Dolan warned an investor …
