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Comparing the Top 5 Video On Demand Platforms for 2024

Sreejata Basu Published on : 05 December 2023
Top Five Video on Demand Platforms for 2021


The video-on-demand industry is booming and is predicted to grow by $87.1 billion, i.e. a 17.5% CAGR between 2019 and 2024 according to Markets and Markets. If you are thinking of starting your own white label video on demand platform, this is the opportune moment to do so. However, to do that with ease, you would be requiring the services of a professional-grade video-on-demand platform. In this blog, we will analyze the 5 best video on demand platforms in 2024 that deliver enterprise-grade video streaming solutions.


What are VoD platforms?

A video on demand platform is a solution that specifically delivers on-demand video content over the internet that can be streamed by its users. Viewers can choose particular video content from an online catalog through a website, mobile app, or a connected TV and stream. Streaming services like Netflix, Amazon Prime Video, Hulu, and Disney+ are prime examples of businesses that use this method.

In addition to providing access to video content for entertainment purposes, many B2B companies and educational institutions use a VoD platform to share content libraries for varied purposes like employee training, product demos, online lectures, remote learning, etc


Top 5 Video On Demand Platforms in 2024

We have summed up the top 5 video-on-demand platforms for 2024 below. However, we should keep in mind the fact that all features in a VoD platform may not be necessary for a broadcaster- requirements vary from one organization to another. One should list down the most important requirements, compare them with the offerings of the below-listed platforms, review their pricing and then select the one that fits all the bills (or maybe most of them).

Without further ado, let’s take a look at the top video on demand platform providers:


1. Muvi



Muvi is an all-inclusive OTT platform provider with both VoD and live streaming platform. It is an end-to-end cloud video platform that offers a variety of advanced features like cloud encoding, top-tier delivery, video security, and cross-device playback that enables enterprises to launch a VoD or live streaming platform instantly.

Muvi’s feature-rich and highly customizable video platform enables professional organizations to launch their own OTT channel without any prior knowledge of coding. With Muvi, it’s easy to launch a multi-screen white-label video streaming website and app for mobile devices, connected TVs and gaming consoles. 

Its built-in multiple monetization options are a special attraction for enterprises who want to monetize their content by opting from its varied content monetization models including PPV, subscriptions, and AVoD. Despite the online video platform being loaded with high-end features, Muvi offers competitive pricing policies.


Features of Muvi’s VoD Platform

Muvi has a plethora of advanced video streaming features that empowers content creators to create professional-grade broadcasts including:


  • Both video-on-demand and live streaming functionalities
  • Video encoding and transcoding at multiple bitrates
  • Advanced HTML5 video player supported adaptive bitrate video playback
  • Multi CDN option for a fast, latency-free video delivery
  • High-end video security features like multi-DRM, watermarking, screen record protection and IP restrictions among others
  • Cross-browser and cross-device video playback capability
  • Fully customizable website with ready to plug/use templates and an advanced functionality of a customizable visual designer for the non coding DIYers.
  • An advanced CMS with an array of content management features
  • Multiple social media channel integration
  • Zoom live streaming integration
  • Multiple monetization models that include subscriptions, ad-based and TVoD
  • Integration with most-popular payment gateways like Paypal, Stripe, PayU,, etc
  • Full video API integration
  • SDKs for iOS and Android developers


Muvi Pricing

Muvi has multiple pricing tiers for organizations with different sizes and budgets:


  • Standard: $399 per month (includes 1TB of bandwidth and 1TB of storage and 2000 concurrent viewers)
  • Professional: $1,499 per month (includes 2TB of bandwidth and 2TB of storage, 10000 concurrent viewers, AI-based recommendation engine, SLA-based support)
  • Enterprise: $3,900 per month (includes 5TB of bandwidth and 5TB of storage, 50,000 concurrent viewers, a dedicated server with auto-scaling, premium support with dedicated account manager)
  • Ultimate: $8,900 per month (includes 10TB of bandwidth and 10TB of storage, unlimited concurrent viewers plus all the features of the Enterprise plan and unlimited API calls)
  • Black: A custom solution that includes everything in Muvi Ultimate coupled with premium consulting services

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2. IBM Cloud Video

IBM Cloud Video


IBM Cloud Video is a video streaming platform packed with features like Video hosting, transcoding, and live streaming required for creating a professional VoD platform. The cloud video platform has robust built-in features from encoding, analytics, security to delivering AI-based automated speech to text. The VoD platform is designed for large organizations and enterprises.


Features of IBM’s VoD Platform:

  • Video encoding at multiple bitrates 
  • Adaptive video player
  • VoD hosting and live streaming
  • High-end security features
  • AI-powered captioning services
  • Video analytics 
  • Round-the-clock support system
  • Video monetization including ad-based and subscriptions 



  • Does not support multiple monetization models
  • No built-in SSL secure paywall


Pricing Plans

IBM Video Cloud has a 4-Tier Pricing plan:

  • Silver – $99 per month (includes 1 TB of video storage and 100 viewer hours)
  • Gold – $499 per month (includes 2 TB of video storage and 2000 viewer hours)
  • Platinum – $999/month (includes 5TB of video storage and 5000 viewer hours)
  • Custom – This is a custom solution and one has to contact IBM Cloud Video for the quotation.



3. Kaltura



Another big name in the VoD industry is Kaltura. Kaltura’s video platform is known for its customizable feature, offering both on-demand and live streaming solutions for enterprises. The platform is feature-rich as it incorporates a host of features including video creation tools, a robust CMS, and enterprise-grade security. However, as reported by customers, their pricing policies are quite hefty which makes it only suitable for large enterprises.


Features of Kaltura’s VOD Platform:

  • VoD hosting and live streaming
  • Video encoding at multiple bitrates 
  • Adaptive video player
  • Cloud encoding and transcoding
  • Integrated CMS Module
  • A host of security features
  • Video creation tools
  • Video Metrics and Analytics 


Pricing Plans

Kaltura does not disclose its pricing structure and you need to contact them for getting customized quotes. Please note that they have different pricing options in terms of their VOD services and Video-Platform-as-a-Service.



  • Kaltura only allows monetization with external integrations.
  • No TVOD, SVOD, or AVOD support
  • Kaltura does not support an SSL built-in paywall


4. Brightcove



Brightcove is an online video platform offering cloud encoding, video-on-demand hosting, and live streaming solutions. The Brightcove VoD platform is easy to use and has a lot of pre-built features that make the streaming journey of content creators hassle-free. The company supports all kinds of revenue generation models for online video and is best suited for larger enterprises.


Features of Brightcove’s VoD Platform:


  • Video encoding at multiple bitrates
  • Adaptive streaming
  • Scalable cloud-based transcoding
  • Security features such as DRM, AES encryption, and watermarking
  • Global CDN
  • API-based upload and migration tools
  • Ad-based video monetization



  • High pricing plans are only suited for large enterprises
  • China video delivery is not supported
  • Additional purchase is required for 24X7 support facility


Pricing Plans

The three-tier pricing plan of Brightcove includes:


  • Starter: Includes up to 50 videos and 5 users
  • Professional: Includes unlimited videos and 10,000+ plays with no overage plays and 10+ users
  • Enterprise: Includes unlimited videos, 100,000+ plays with no overage plays, unlimited upload, and analytics-only users


5. JW Player

JW Player


 JW Player, originally was founded as a video player, but later expanded its services and has started providing video platforms solutions as well. JW Player boasts about its high-performing cross-device player that is based on open source coding.


Features of JW Player’s VoD Platform:


  • Adaptive video player
  • Multi bitrate streaming 
  • Cross-platform video delivery
  • Global CDN
  • DRM support, geo-blocking, and video encryption 
  • Supports ad-based monetization




  • Limited tech support
  • Only ad-based monetization


Pricing plans

The Pricing plan of JW Player includes the following:


  • Free trial: JW Player offers a 30-day free trial that includes 25 GB hosting bandwidth, 75 GB streaming, and a non-commercial license with full API and SDK access. 
  • Starter: The plan starts at $10 per month, including an HTML5 Video Player, a video gallery, with 150 GB hosting bandwidth, and 500 GB streaming
  • Enterprise: Enterprise plans are business-specific plans available with custom pricing


Wrapping Up,

There are many video-on-demand platforms available in the industry today. The one you select from this wide range would depend on what features you are looking for, the target audience you want to cater to, and your budget. If you are a content creator and want to build your white label video streaming engine platform like Netflix and Disney+, we would recommend you to take advantage of Muvi’s 14-Day Free Trial to take a test drive of our enterprise-grade video platform.

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Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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