Ad Network is an intermediary company that connects advertisers with publishers to facilitate ad placements. Examples: Facebook Audience Network, Verizon Media, Brightroll, etc.
Learn moreAd Exchange is an online marketplace where advertisers can buy ad inventory from multiple publishers. Examples: Google Ad Exchange (AdX), Pubmatic, OpenX, AppNexus, Magnite, Adapex, etc.
Learn moreAn ad Tag is a snippet of code that defines an ad placement and provides information to the ad server. Also known as Ad URLs. Some Ad Servers like SpotX generate Ad Tags in numbers and some Ad Servers generate … Continue reading
Learn moreSSAI (Server-Side Ad Insertion) technique is used to seamlessly insert ads into video content on the server side. It enables uninterrupted video playback by preloading ads and seamlessly stitching them into the content. It can bypass ad blockers and also … Continue reading
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