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Webcast

In general terms, webcasting is broadcasting over the Internet much like traditional radio and television broadcasts. With Webcast, you can broadcast a media presentation (Video/Audio) over the Internet with the help of streaming media technology. Here you can distribute a single content source to several real-time viewers or listeners. A webcast may either be distributed on demand or live. (How Webcasting Works) Many organizations and individuals leverage the capabilities of a live streaming platform to enhance their reach and…

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Webhook

A webhook (also called an HTTP push API or a web call back) is a way for an application to provide real-time information to other applications. A webhook provides data to other applications as it happens, meaning you get data instantly—unlike conventional APIs where you would have to poll for data very often to get it in real-time. This makes webhooks ideal for use with live streaming services, as they can provide real-time updates on the status of a stream, such…

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WebRTC

WebRTC stands for Web Real-Time Communications. It is a very powerful, exciting, leading-edge technology and standard. Being a free, open-source project, it offers mobile applications and web browsers with real-time communication through simple APIs (Application Programming Interfaces). It allows video and audio communication to work inside web pages by eliminating the need to download native apps or install plugins and allowing direct peer-to-peer communication. Supported by Opera, Mozilla, Google, Microsoft, and Apple, WebRTC is being standardized through the Internet Engineering…

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What is Chromecast

Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to cast your favourite TV shows, films, music, sport, games and more. Chromecast works with iPhone®, iPad®, Android phones and tablets, Mac® and Windows® laptops and Chromebooks.* Chromecast is an easy way to stream Movies, Videos, Music and games directly to your TV with just a single tap while your phone becomes a powerful…

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What is STAS (Short-term Advertising Strength)?

STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising. It is useful for marketers and advertisers who want to assess the success of their campaigns…

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White Labeling

White label solutions extend beyond physical products and into digital services as well. In the world of live streaming services, white label platforms allow companies to provide streaming solutions to their customers under their own brand name. Instead of developing a streaming platform from scratch, businesses can use these white label live streaming services to offer customized streaming options, complete with their brand logo, user interface, and features tailored to their audience's needs. This not only saves development costs…

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