Invention of several smart devices has engaged people increasingly on numerous digital media platforms on a daily basis. To provide a seamless consumer experience and keep customers engaged via several channels, business owners need a robust solution – multi channel engagement.
A modern marketer needs to be updated with plenty of channels accessible digitally to create a successful marketing campaign. Major companies have understood the significance of using multi-channel engagement; however, many brands still struggle to meet this challenge. One of the biggest problems with these marketers are, they still believe traditional channels are more effective than modern digital channels. However, when building a rapport with the end users through mass communication channels, you need to reach them whichever medium possible. A multi-channel engagement strategy can help tie businesses with their end users in a strong bond of relationship and thereby create long term ROI opportunities.
In this blog post, we will discuss how implementing a multi channel engagement strategy can help boost your business ROI. Let’s get started…
How Multi-channel engagement strategy helps increase ROI?
Capture audience’s attention on their favorite channel
Today’s users are no more limited to emails on their desktops. They are engaged across several devices on numerous platforms and applications. Each of these platforms serves a unique purpose for their consumer behaviors. It’s vital to note that 50% of all the internet usages take place on mobile phones because people always seek convenient, on-the-go media.
So, delivering notifications to one channel only hits a portion of users. Multichannel engagement will not only help you hit maximum number of audiences on quite a few channels but also help increase conversion and in turn give a boost to your business’s ROI.
Enhanced user engagement and conversion rates
Planning and implementing your campaign across multiple platforms as well as devices offers higher engagement rate from the end users. Most of the individuals prefer directly connecting with the brands through multi-channel. This increases the reliability of the brand and helps users reach service providers directly without any intermediary channels. As a result, multi-channel messaging campaigns see a 24% greater return on investment compared to single-channel campaigns.
Keep up with today’s active users
You are not limited to locality or time. With multichannel engagement messaging strategy you can reach users across mobile phones, desktops, as well as social media daily. You can keep in touch with end users anytime like on the commute to work, in the comfort of their bed at home, on a dinner, etc. Ease of reaching customers any time and any place increases user engagement and as a result will boost your ROI.
Increase your customer base with lower acquisition costs
Combination of multi channel marketing with an optimized media plan designed specifically for your targeted audience will convey maximum consumers with lower acquisition costs. Targeting your end users in the right medium of social channels increases the probability of customer conversion and as a result boosts ROI.
There are several discussions about multi-channel engagement strategy. Appropriate use of multi-channel engagement can help businesses hit their marketing goals and boost their ROI. It offers maximum flexibility of reaching customers via several social channels.
Konviare is a multi-channel notification system that allows your business to send transactional notifications across several channels without any knowledge of coding. It allows an easy engagement of the audience using transactional messages across several social channels such as, Whatsapp, email, text messages, telegram etc. It can be effortlessly integrated into any existing products and solutions. Try out a 14 days free trial for better understanding of the product.