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How to Analyze Subscriber Engagement with Notification Engine Konviare 27 July 2021

 

It is well-known that all the online businesses, especially the subscription-based ones thrive on user or subscriber engagement. While a notification engine takes care of enhancing the multi-channel customer engagement, the need to analyze the engagement is equally important. 

In order to accommodate these requirements, Muvi’s notification engine Konviare lets its customers analyze their end-users’ engagement so that they remain one step ahead of their competition.

So, how Konviare allows you to know about your end-users’ or subscribers’ engagement?

Let’s see!

Konviare’s ‘Analytics & Insights’ feature tracks key metrics on how your subscribers are engaging with the notifications you are triggering for them. It’s a set of analytical reports and insights that provide you details about your subscribers’ engagement for –

  • E-mail Notification Campaigns: Read receipts, open reports based on geography, click-through-ratio for embedded links, etc.
  • SMS & WhatsApp Notifications: Total number of messages sent, number of messages delivered etc.

And wait, that’s not it! Konviare’s analytics and insights also enables you to –

  • Track All Campaigns in One Place

You can easily keep a tab on all your internal & external campaigns such as email, SMS, WhatsApp etc. through Konviare’s simplified dashboard. The dashboard enables you to look at the real time stats for all your campaigns for better decision making.

Use Case: X is a Konviare customer and runs an e-commerce store. X has triggered a WhatsApp messaging campaign and wants to know its success based on customer engagement. X can simply log in to the Konviare dashboard and access the analytical report on the number of messages sent, successfully delivered etc.

Konviare

  • Understand your Audience Better

The simplest yet the most effective way to serve your customers better is to understand them thoroughly. Konviare’s analytics can help you by providing insights on which content is driving more engagement, whether users have viewed your notifications or purchased from the embedded links etc. This in turn significantly helps you in chalking out more effective plans to increase the subscriber engagement for your business!

Use Case: Konviare customer Y owns an OTT platform and has just triggered an email campaign to promote their new bundle services. Now, if Y wants to know how many subscribers purchased through the links shared on the emails, he can simply log in to the Konviare dashboard and access the detailed report!

  • Optimize your Messaging

Optimizing your messaging is one of the best strategies to improve your subscriber engagement. With Konviare, you just need to follow two simple steps-

  1. Find out what type of messages are leading to higher customer engagement by accessing the insights through Konviare’s dashboard
  2. Simply apply similar strategies to your next campaigns for optimized results!

You can use Konviare for – 

  1. Marketing & sales promotion to earn more customers
  2. Employee engagement to keep them happy and productive
  3. Vendor engagement to improve the revenue share

and many more!

Use Case: Z has triggered an email campaign to increase the customer engagement for his B2B SaaS business. With Konviare, Z can easily get analytical reports on the related customers’ actions. Based on that, Z can optimize their upcoming messaging campaigns effortlessly!

 

To know more about this feature, you can visit Konivare’s Analytics & Insights page.

If you haven’t tried out Konviare to improve subscriber engagement and optimize your campaigns better, take a 14-day free trial now (We are offering the first 100 notifications for ‘Free Trial’ users, at no extra cost)!

Konviare

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ishita
Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.

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