2021 has been very successful in terms of video streaming with the revenue projected to reach US$70,845m. If you have been planning to launch a VoD platform and sell videos online, this would be the opportune moment as people are glued on to their mobile screens more than ever. In this blog, we have shared a detailed step-by-step procedure of selling video content online. So, let’s get started.
How to Sell Videos Online? Step-By-Step Procedure
1. Plan your Content
The first and foremost step to sell videos online is knowing what content your audience wants. Before jumping into making a video streaming platform, you would like to understand your audience by doing a thorough market research. It’s always a good idea to understand ideally who will be watching your content and what kind of content would they be interested in and then designing a website tailoring to their needs and preferences.
Building a perfect online store with amazing content that doesn’t cater to the needs of your target market won’t help you reach your viewership goals. In order to sell your videos and increase conversions, planning your content is therefore imperative.
2. Choose an Online Video Platform
Once you have finalized on the kind of videos you want to create, the next step to sell videos online would be to choose the perfect online video platform to host videos. Although there are many video hosting solutions available, you should select one that ensures building a professional video website and apps.
Choosing a professional video platform with proper monetization models would be a wise choice as it would provide a stable platform with robust features to protect your video and ensure better opportunities to sell your video online.
For more information about launching your VoD platform, read our blog How to Launch your VOD Platform in 7 Steps?
3. Choose Monetization Model
Selling videos online would be an ordeal if you do not choose an online video platform with a ‘variety’ of content monetization options. In order to sell video and maintain a steady flow of income, you would have to decide wisely on what kind of content monetization model (SVOD, TVOD or AVOD) would you want to deploy and ensure that your platform provider is equipped with the necessary monetization options.
Here are 3 Well-Known Models for Content Monetization:
- Subscription Video on Demand (SVOD) — viewers have unlimited access to all the content for a monthly fee they have to pay. The users can have full control over the subscription and can decide when to start or end the program.
- Advertising Video on Demand (AVOD) — the user gets to watch free content with monetization happening through video advertising. Advertisers are the ones who pay, and viewers watch content for free.
- Transactional Video on Demand (TVOD) — with TVOD content is purchased by the consumer on a pay per view basis. TVOD services offer more recently released content, which is beneficial to rights holders for higher revenues and for consumers for getting timely access to new content.
for more information on how to monetize your content, read our blog, Video Monetization Options- What to Choose?
4. Select Template and Upload videos
To sell videos online, you would need a stunning website with great UX/UI features to entice maximum customers to subscribe to your platform. For that you would need a visually stunning video template for making your website stand out amongst the rest.
With Muvi, you can choose the right template for your video streaming website from our template marketplace. You could also customize the template apart from choosing from our array of designs. For doing this job, Muvi’s advanced visual designer will help you to make ‘n’ number of cosmetic changes.
5. Upload your Video
Once your video website template is finalized, the next step to sell online video is uploading all your videos on Muvi CMS. Choosing a single video file upload or importing your entire video library altogether, it’s all your choice.
Muvi’s CMS supports multiple import options from 3rd party cloud drivers. So, no matter where you store your videos on Google Drive, Dropbox, Box.net, or OneDrive, you can very conveniently upload all of them to Muvi’s Advanced CMS.
6. Organize your Video Library
Just uploading videos randomly will not make your videos sell. to sell videos online, you need to organize your content catalog which means you would have to categorize your videos into different genres for maximum optimization to improve user experience and boost conversions.
Selling videos online refers to the process of selling your entire content library to your viewers in the most optimal way possible so that your viewers keep coming back for more content. This helps in customer retention and video categorization plays an important role in the process.
A well-presented catalog showcases your content in entirety and helps potential customers to be informed about your videos and help them select the videos of their choice. A disorganized content library with loads of content would rather confuse your viewer and this may lead to him/her not finding appropriate content and leaving your website.
With Muvi, organizing content is really easy as we already have pre-built content categories to help you sort out videos like Content Form, Genre, Content category, Content Sub Category,etc.
For more details, check out our help article on Adding Content
7. Promote your Videos on Social Media
After setting up your website, you need to promote your videos for maximum outreach and this will depend on the needs, location and preferences of your audience.
For example, if you create content that is more oriented towards teenagers, Tik Tok would be the best place to market your videos.
If you create long-form content related to entertainment, Facebook would be the ideal choice to attract maximum attention.
Creating short teasers or video clips of upcoming projects generally creates a buzz on social media platforms as viewers tune in to your website to watch the entire content.
Video is more engaging on social media than images or text posts. On LinkedIn, video is 20x more likely to be shared than text or image posts. While on Facebook, video posts generate the most engagement.
For more details, read our blog on Social Media Video Marketing: Detailed Guide
8. Launch OTT apps
Last but not the least- for you to sell videos online, having an OTT app is a lucrative way to rope in more customers. Launching OTT apps is the perfect way for your content to reach out to millennials on their mobile phones. Since millennials are always on the go, having OTT apps will allow your subscribers to access your content seamlessly on their favorite devices.
For more details, read our blog Prerequisites for Launching an OTT App.
With Muvi, you can launch fully featured native apps for devices and ecosystems such as iOS, Android, Roku, Apple TV, Amazon Fire TV, Android TV and XBOX. Muvi’s makes it easy to manage all your apps and content from a Single CMS without worrying about multiple logins and multiple dashboards.
We hope we have been able to educate you about selling videos online and earning money in just a few steps. It all boils down to selecting a professional video platform to take care of your online content and provide maximum video website/app optimization features to reach out to a multitude of viewers on various devices and platforms.
Muvi is a fully featured whitelabel OTT platform provider that allows you to launch Multi-Device OTT streaming & Video Streaming Platforms, offering Video on Demand (VOD), Live Streaming, Monetizations, CDN, DRM, and much more!
Take a 14-Day Free Trial!