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Spotify attempts to augment its ad sales with self-serve platform

Spotify, which is the leading music streaming service, is introducing an automated self-serve platform called Spotify Ad Studio that generates audio ads that are targeted to about 90 million users that listen to music with commercials for free. Spotify Ad Studio is in the beta version and is only for U.S advertisers. Advertisers first upload …

Pandora users get the choice of playback and skip for ads

Pandora has launched Video Plus which is rolled out with T-Mobile, that offers rewards to viewers with song replays and the ability to skip tunes if they view ads. 42% of Pandora users, which is equivalent to 76 million monthly users, have already opted for the Video Plus program. Video Plus ads are’nt for Pandora …

Chinese Tech giant’s efforts to acquire Spotify this Year

According to a new report, Chinese tech giant Tencent made attempts to acquire Spotify earlier this year. Tencent tried to acquire Spotify so as to expand its reach in the music streaming market beyond China and Asia. Tencent’s own music streaming unit boosts of 600 million users across 600 million users. Hopeful to acquire Spotify …

iOS includes Waze and Spotify integration

Navigation app Waze partnered with music streaming service Spotify to display its playlists within the Waze app. A number of direct Spotify features are to be included within Waze and vice versa. Within the Spotify app on iOS, Waze users can navigate to their destination. Also, Spotify playlists can be accessed from the Waze app …

Apple Music streaming to be included in Apple Watch Series 3

Apple Music will now be available on Apple Watch Series 3. It offers more than 40 million tracks that will be streamable from the wrist thanks to the new electronic SIM system that can link to cellular networks. Apple Watch 3 users will now be able to stream from the Apple Music library even without …

Spotify speculated to be launched soon in South Africa

Spotify is expected to launch in South Africa in the upcoming months as per reports. South Africa streaming revenue has grown massively in the last year and has seen a growth of US$ 1.87 million in 2015 to US$ 8.15 million in 2016 according to a report from International Federation of the Phonographic Industry. Spotify …

Platform for artists with non film music launched by gaana

Gaana has started a platform called “Gaana Originals” for artists who want to promote non-film music Music artists will get mainstream reach so they can launch their original content at the same magnitude as film music. Gaana is attempting to revamp trends in music by creating this platform that goes beyond film-based music. Launch an …

Spotify collaborates with Hulu for Streaming Entertainment Bundle

Spotify and Hulu are partnering to offer a streaming entertainment bundle aimed at music and video subscribers on a cheaper monthly basis It is planned to be initially targeted at U.S college undergraduates for $4.99 a month and plans to offer it for non-students as well going forward. Hulu’s ad-supported “Limited Commercials” video streaming plan …

Apple Music is preferred by younger listeners

According to a new report by Fluent, Apple Music is the least popular streaming music across the U.S, ranking below YouTube, Pandora, iHeartRadio, Google Play Music, Spotify and Amazon Prime music. One of the most obvious reasons for this is that the top services offer a free, ad-supported tier. Most people will prefer a free …

Apple strikes a deal with Warner Music Group

Apple has partnered with Warner Music Group resulting in Apple Music paying a smaller percentage of revenue than earlier when it was launched in 2015. With the rise in on-demand music, music rights holders are ok with receiving lower rates as long as services like Apple Music continue to sign up subscribers. Currently Apple pays …

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