Audio streaming on the rise from 8% to 45% 23 September 2017
According to the latest music consumer insight report published by the International Federation of the Phonographic Industry’s (IFPI), there is a rise in the number of music consumers across the world that are listening via licensed audio streaming services. … Continue reading
Spotify attempts to augment its ad sales with self-serve platform 22 September 2017
Spotify, which is the leading music streaming service, is introducing an automated self-serve platform called Spotify Ad Studio that generates audio ads that are targeted to about 90 million users that listen to music with commercials for free. Spotify Ad … Continue reading
Pandora users get the choice of playback and skip for ads 21 September 2017
Pandora has launched Video Plus which is rolled out with T-Mobile, that offers rewards to viewers with song replays and the ability to skip tunes if they view ads. 42% of Pandora users, which is equivalent to 76 million monthly … Continue reading
Chinese Tech giant’s efforts to acquire Spotify this Year 20 September 2017
According to a new report, Chinese tech giant Tencent made attempts to acquire Spotify earlier this year. Tencent tried to acquire Spotify so as to expand its reach in the music streaming market beyond China and Asia. Tencent’s own music … Continue reading
iOS includes Waze and Spotify integration 19 September 2017
Navigation app Waze partnered with music streaming service Spotify to display its playlists within the Waze app. A number of direct Spotify features are to be included within Waze and vice versa. Within the Spotify app on iOS, Waze users … Continue reading
Apple Music streaming to be included in Apple Watch Series 3 15 September 2017
Apple Music will now be available on Apple Watch Series 3. It offers more than 40 million tracks that will be streamable from the wrist thanks to the new electronic SIM system that can link to cellular networks. Apple Watch … Continue reading
Spotify speculated to be launched soon in South Africa 14 September 2017
Spotify is expected to launch in South Africa in the upcoming months as per reports. South Africa streaming revenue has grown massively in the last year and has seen a growth of US$ 1.87 million in 2015 to US$ 8.15 … Continue reading
Platform for artists with non film music launched by gaana 13 September 2017
Gaana has started a platform called “Gaana Originals” for artists who want to promote non-film music Music artists will get mainstream reach so they can launch their original content at the same magnitude as film music. Gaana is attempting to … Continue reading
Spotify collaborates with Hulu for Streaming Entertainment Bundle 11 September 2017
Spotify and Hulu are partnering to offer a streaming entertainment bundle aimed at music and video subscribers on a cheaper monthly basis It is planned to be initially targeted at U.S college undergraduates for $4.99 a month and plans to … Continue reading
Apple Music is preferred by younger listeners 11 September 2017
According to a new report by Fluent, Apple Music is the least popular streaming music across the U.S, ranking below YouTube, Pandora, iHeartRadio, Google Play Music, Spotify and Amazon Prime music. One of the most obvious reasons for this is … Continue reading
