Over The Top (OTT)

US households with Subscription Video on Demand service on the rise 26 July 2017

According to a research from Leichtman Research Group, Inc (LRG), 64% of all US households have a subcription video on demand (SVOD) service from one of the three big players namely Netflix, Amazon Prime and / or Hulu. 51% of … Continue reading

Hulu subs likely to end their linear TV service 25 July 2017

Cord-cutting is increasing for customers of OTT service Hulu , with the biggest Q1 drop in pay TV subscribers as reported by researcher M Science, according to whom, Hulu subscribers are more likely to discontinue their cable, satellite or telco TV … Continue reading

Amazon devices to offer Hulu’s Live TV service 25 July 2017

Hulu’s new live TV streaming service will be available on Amazon devices like the Fire Stick and the Fire TV box. Hulu viewers will be upgraded to Hulu’s new user interface and will also be able to subscribe to Hulu … Continue reading

Netflix content library worth $12 billion 25 July 2017

Despite talks about how quickly Netflix is burning through cash, the top ranked SVOD provider is seeing tremendous growth in the value of its content library. As per Morgan Stanley estimates, Netflix’s program library was worth $12 billion at the … Continue reading

First sports-focused OTT player launched in Mexico 24 July 2017

Sportflix is the first (over-the-top) OTT platform focused on sports that is going to be launched in Mexico. It will be showcasing NFL, NHL, UFC and baseball, basketball, formula one, football, golf and tennis championships. It will premiere in Mexico … Continue reading

Number of U.S TV Homes with multiple SVODs continues to grow 21 July 2017

A continued growth has been seen in Multiple subscription video-on-demand (SVOD) services in U.S TV homes. According to a recent study, 38% of TV homes subscribe to 2 or more major subscription VOD services like Netflix, Amazon and Hulu. Those … Continue reading

Netflix breaks records as it hits the 100MN member milestone 19 July 2017

The Subscription video-on-demand (SVOD) giant, Netflix now has a global subscriber base of 103.95 million, with non-US subscribers in majority. According to the Q2 stats released by Netflix, global net additions totalled a record 5.2 million compared to the forecasted … Continue reading

Lookhu introduces OTT service 18 July 2017

Premium service that consists of niche, short and long-form original content from celebrities and the biggest social influencers is being launched by Lookhu. Lookhu packages are being offered from $2.99 to $9.99 a month and lets users subscribe or unsubscribe … Continue reading

Apple’s iTunes losing out to Comcast, Amazon and other such services 17 July 2017

According to the Wall Street Journal that cited data from various source, over the last five years, Apple’s iTunes store sales for movie and TV show rentals has steadily declined and the U.S market share has fallen from over 50% … Continue reading

PlayStation Vue increases it’s base subscription price to $40 14 July 2017

Sony has increased the base subscription price of PlayStation Vue to $40 a month. It has been marketing a $30-a-month as A “Slim” package in most parts of the world except in markets where the base tier was $40-a-month “Access” … Continue reading

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