SVOD services have reached a 50% penetration rate in American TV households 22 July 2016
A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households. According to Nielsen’s Total Audience Report Q1 2016, the use … Continue reading
VOD Viewership in Ireland Continues to Increase 21 July 2016
Viewership of video on demand (VOD) on connected devices continues to surge in Ireland with 3 in 4 Irish adults, aged 16+, saying they have viewed VOD over the last six months, according to new research from IAB Ireland and … Continue reading
Streaming to outstrip pay TV as Aussie SVOD services loom large 21 July 2016
Streaming subscriptions are set to outstrip pay TV subscriptions in Australia within three years. That’s the assessment of tech analyst firm Telsyte, which is predicting that the number of paid subscription video on demand (SVOD) services in Australia will more … Continue reading
OTT wakes up in Eastern Europe 21 July 2016
OTT TV and video revenues in 18 East European countries are set to reach $1,976 million in 2021. This, according to a new report from Digital TV Research, will be up from only $26 million in 2010 and $454 million … Continue reading
Research finds 23% millennials are OTT-only broadband homes 16 June 2016
Parks Associates research finds that 23 per cent of millennial heads of household are OTT-only households, higher than the national average of 15 per cent among all US broadband households. The firm’s analysts also note that 61 per cent of … Continue reading
VOD services expected to be worth 19.11 Billion USD by 2021 in Hospitality Market 14 June 2016
According to a new market research report, by MarketsandMarkets, “Video on Demand in Hospitality Market by Solution (Pay TV, IPTV, and OTT), by Service, by Delivery Model, by User type, by Revenue Model, and by Region – Global Forecast to … Continue reading
Netflix users on average finished an entire season in a week 14 June 2016
Watching of multiple episodes of TV series in a row has become a part of the TV experience, and is being driven by Subscription Video on Demand services. A survey compiled by Netflix found that its users on average finished … Continue reading
Indie distributors and financiers agree that VOD has been a boon to them 09 June 2016
Deadline reports the session “Is The Sky Falling?” session at Produced By Conference was all about commerce, thanks to the force of Video on Demand Services. Moderator Ted Mundorff, president and CEO of Landmark Theaters, kicked off the session by … Continue reading
VOD was the fastest growing segment but still accounted for only 6% of the market in 2015 08 June 2016
Linear programming accounted for 89.5% of global audiovisual services revenues, which totaled €409.7 billion, in 2015. According to Idate’s DigiWorld Yearbook 2016, this represented a respectable 2.5% increase on the previous year, with the market as a whole growing by … Continue reading
Millennials Use Online Video as a Pillar of Their Marketing Tactics 01 June 2016
According to data from new SMB survey, marketing trends for small and medium-sized businesses (SMBs) are shifting from traditional channels, i.e. print, radio and television advertising, and even classic word-of-mouth marketing, as millennials implement new, more viral digital practices, like … Continue reading
