Over The Top (OTT)

Premium OTT market in Asia Pacific expected to boom 05 May 2016

According to a research conducted by MTM, the Asia Pacific premium OTT video services market is expected to grow strongly in the coming 3 years. It is expected to rise to $230M in 2019 from $85M in 2015 in Australia. … Continue reading

OTT to be driven by ads in the immediate future 05 May 2016

According to a report by Hong Kong based Media Partners Asia, online video revenues in the Asia Pacific region is expected to grow to $35B by 2021. Revenues will be highest from China (76%). 17% will be contributed from Japan, … Continue reading

Amazon takes on Netflix 28 April 2016

Amazon is upping its game to challenge other video streaming services like Netflix. As Netflix is reportedly going to increase prices, Amazon looks to cash in on the moment by providing a monthly plan at 8.99 USD instead of the … Continue reading

Multiple SVODs per home increase 28 April 2016

According to a research by Futuresource Consulting, a mixed impact was observed on pay TV and paid video even though digital video streaming consumption is increasing. Around 2000 people in UK and US & 1500 in France and Germany were … Continue reading

Video on demand services rise in South Africa 26 April 2016

According to a survey by Nielsen, video streaming platform like Netflix is gaining popularity in South Africa. The survey asked 30000 online respondents from 61 countries. It was found out that some form of video-on-demand programming was accessed by around 63% … Continue reading

OTT SVOD grows despite 20% giving up one service last year 25 April 2016

According to a study by research firm Park Associates, around 20% of U.S homes having broadband have given up at least one OTT VOD platform in the last year. At the same time, the number of subscribers for SVOD is increasing, from … Continue reading

Will Pay TV & OTT platforms co-exist? 22 April 2016

Many people are using both Pay TV and video streaming services. According to a report on Consumer Reports, around 47% of US households already use some form of video streaming service. Cord cutting is prevalent but in very small numbers. … Continue reading

OTT platforms in India need more concrete policies 22 April 2016

According to the Cable and Satellite Broadcasting Association of Asia (CASBAA), there is a lack of a definitive model for India’s OTT content market, even though the market is seeing an influx of many OTT platforms like Netflix, Viu, Hotstar … Continue reading

Over 40% TV time spent on OTT 22 April 2016

According to the Adobe & the Diffusion Group research, OTT services account for over 40% of TV time. Out of this OTT viewing times, 65% accounts for SVOD services like Netflix or Hulu, free streaming is 30% and 5% is … Continue reading

OTT video services on demand at NAB 2016 21 April 2016

OTT is hot at this year’s NAB Show in Las Vegas. Not surprising that both consumers and providers are equally enthusiastic about OTT video services. Early this week, Amazon announced a stand alone video streaming service to take on Netflix … Continue reading