Industry Updates

YouTube launches a VR App for DayDream 15 November 2016

Recently we’ve covered Google’s big announcement where along with Google Home, Chromecast Ultra, and Pixel Smartphones, Google announces the launch of DayDream – A VR headset, and now it takes one more step ahead by allowing viewers to stream VR … Continue reading

Mobile Video Traffic in North America is set to Surge 14 November 2016

According to a recent study by iGR, the amount of mobile video passing through a mobile network is set to surge in North America as consumers watch more streaming videos and adopt over the top services. The traffic is inclusive of … Continue reading

Icflix reaches Bahrain 14 November 2016

The subscription video on demand service from Middle East –  Icflix expands its reach to Bahrain by taking up a partnership with local telco Zain Bahrain. The service will be available to the prepaid and postpaid customers of Zain Bahrain for … Continue reading

A Fifth of Millennials buy after Watching a Video Ad 14 November 2016

A resent research had found out that 20% of millennials are more likely to buy  a product or service after watching a video ad. A study that surveyed 1000 consumers in the UK found out that 40% of them like … Continue reading

Star Media is all set to launch first homegrown Asian-exclusive OTT platform 11 November 2016

STAR Media Group is all set to launch its first home grown over-the-top (OTT) service called Dimsum this week. The company will offer subscription video on demand services from their curated library of the best Asian content, sourced from all over … Continue reading