Over The Top (OTT)

Live streaming of sport events on the rise 16 February 2016

Live streaming of sport events is increasing in viewership every season. The Super Bowl 50 racked up 3.96 million online viewers, setting up a record of sorts. There were a few glitches in the live transmission of this because of … Continue reading

Connected devices on the rise 16 February 2016

Connected devices usage has increased multifold in this time of on-demand content like VoD, OTT, etc. They are being used throughout TV viewing, and not just while commercial breaks. Also TV is no more the locus of entertainment in the … Continue reading

VoD OTT penetration is increasing 16 February 2016

According to eMarketer, 186.9 million people in the US will be consuming video content via apps or sites like Hulu, YouTube, etc. Video on demand (VoD) services has been growing rapidly over the last 5 years. It is estimated that … Continue reading

Disney eyes SVOD service in Australia 15 February 2016

The Walt Disney Company is speaking to telecommunications companies as it eyes launching a subscription video on demand (SVOD) service in the already crowded Australian marketplace. According to The Australian Financial Review, Disney is looking at making Australia is second direct … Continue reading

Netflix on PayTV – better customer satisfaction ratings 15 February 2016

According to a report ‘Netflix on Pay TV: A Marriage of Convenience’ by IHS, PayTV operators who have partnered with Netflix are witnessing better customer satisfaction ratings and has been lucrative for most of them. Netflix already has 25 such … Continue reading

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