Electronics companies are launching “smart televisions,” a new type of TV set equipped with smartphone operating systems to provide services comparable to those available through smartphones. For example, smart TVs enable users to enjoy services such as access to the … Continue reading
Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so. This new measurement is done with a collaboration among ratings agencies, advertisers and the media network. … Continue reading
JUST A few months into its launch, Hotstar—Star India’s latest attempt at cracking the online code—witnessed close to 16 million downloads and 50 million unique users, “the fastest adoption for any digital service in the world”. Apparently, popular apps … Continue reading
Self-confidence overflowed as Chinese film and Internet executives pitched a new business model that may be on the way to transforming the fortunes of local studios and rolling back the influence of Hollywood in China. At a high-powered seminar on … Continue reading
Despite the surge in sign-ups for video on demand streaming services, the SVOD industry faces two key challenges: low revenues per-subscriber, and the prospect that many consumers will drop out when the free trials end. That’s the cautionary view … Continue reading
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