Do you know the number of successful online businesses is not even half of the total number that started and failed due to multiple reasons? While the reasons range from lack of industry knowledge, budgeting, over-powered competitors, challenging people management, … Continue reading
Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to … Continue reading
Subscription churn is the rate at which a subscription company loses its subscribers. Starting from small to the leading OTT platforms, subscription churn happens to almost all digital service providers- more or less! A recent statistics says that the … Continue reading
Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, … Continue reading
As we enter 2021, we can acclaim without doubt that H.264 (also known as AVC) is ubiquitous in the world of video streaming. Nearly every device and operating system support AVC decoding either on hardware or software. However, although … Continue reading
The world has changed a lot in the last 365 days. When the government began to issue stay-at- home orders and companies mandated virtual work; everyone had to shift their priorities. The coronavirus pandemic changed all our lives and livelihood, … Continue reading
Automated billing system has become an integral part of most digital stores since the past decade. An automated billing system automates the generation of invoices and other billing related activities. With the growing number of OTT (Over the Top) … Continue reading
There’s a video for everything- be it looking out for the best pair of hiking shoes or searching for the most pocket-friendly cloud streaming server for your video business. Well, when it comes to creating and uploading videos on … Continue reading
In this era of growing number of subscription businesses, subscription fatigue has become a commonly occurring phenomenon among customers. In the simplest words- subscription fatigue is when customers feel tired and overwhelmed of having too many subscriptions at the same … Continue reading
In today’s world, a comprehensive live streaming strategy is no longer optional but an integral part of doing business. Video content is getting more traction for brands looking to catch the attention of potential customers. It’s become more important … Continue reading