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12% French Internet Users Subscribe To VOD 15 January 2016

Around 12 percent of French internet users subscribe to an Subscription VoD service at present and 65 percent know of it, according to a recent survey by Mediametrie. The market researcher also found that about half of the 30 percent of French internet users (aged 6+) who have watched VoD, have tested SVoD at home or elsewhere.

SVoD users are overwhelmingly under 35 years-old (69%), an 50 percent of them live in a home with at a child under 15. In addition, 62 percent of them are men, 34 percent are in an upper socio-economic bracket and 29 percent are students.

Source : Telecompaper

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Roshan Dwivedi

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