Written by: Roshan Dwivedi
Globally, 25% of consumers are watching paid OTT video services like Netflix, with an additional 27% planning to subscribe in late 2015, according to new research.
The Paywizard-commissioned Research Now study claims that people aged over 45 are 2.4 times less likely to watch paid OTT than millennials.
However, the report, titled ‘The fight is on: Winning the pay-OTT battle’, also claims that 45% of new pay OTT subscribers will cancel within six months.
Source : Digital TV Europe