Written by: Roshan Dwivedi
Worldwide revenue from mobile video will reach $25 billion (€22.5bn) by 2021, according to research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets. The report also predicts users of mobile video to more than double to 2 billion users by the end of 2022, equal to 36 per cent penetration among the global mobile users.
Wei Shi, Analyst, Wireless Media Strategies noted, “The strongest growth in mobile video revenue will come from advertising-funded content as advertisers look to catch up with the increasing quantity of video consumption. Advertising spending on mobile video will grow at a 28 per cent CAGR in the next five years.”
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