Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

61% of millennials subscribe to both pay TV and OTT services

Roshan Dwivedi Published on : 08 July 2016

According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%. Approximately 20% of US broadband households cancelled at least one OTT video service in 2015, with 5% of U.S. broadband households cancelling Netflix in 2015, up from 4% of households reporting in 2Q 2015 that they cancelled the service in the past 12 months.

Additional Parks Associates data showed that nearly 60% of OTT video services in the North American market are subscription-based, with 64% of US broadband households subscribing to an OTT video service, up from 59% in 2015.

To read more about it please click here

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour