Written by: Roshan Dwivedi
According to a recent report, one in every six Pay TV providers have launched their own OTT service offerings in last five years and over 75% of them already providing IP based services. The report states that 70% of these Pay TV providers have introduced multiscreen services and 16% of them have launched their own live streaming video services.
On the other hand, there still is a lack of next-generation services, with only 14% of them offering access to third party OTT services. There is no advanced service prevailing like 4K except for Totalplay that offers Ultra HD experience in some areas of Mexico.