Written by: Soumya Sekhar
According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022.
The Global AVOD Forecasts Report accounting for data from 138 countries, claims that total Ad expenses will reach $ 29 billion by 2022. The report focusses on regional forecasts and comparisons in the state of global AVOD market until 2022.
The report also suggests that Asia Pacific will overtake North America as the leading AVOD region, and will together account for more than 77% by 2022.