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Amazon to rival Netflix with original movies

Amazon Studios is to begin to produce and acquire original movies for early window distribution on Amazon Prime Instant Video. The move comes soon after Netflix promised to shake up the “antiquated” movie distribution model by producing and debuting its own films. Amazon noted theatrical releases typically took between 39 and 52 weeks to premiere on SVOD services, but that its new model would mean movies hitting Amazon Prime Instant Video between four and eight weeks after their US cinema debut.

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