Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Apple TV & Other OTT Set-Top Boxes Doing Better Than Expected

Roshan Dwivedi Published on : 13 May 2015


The Apple TV and similar set-top boxes (STBs) like the Roku and Chromecast are doing much better than had been expected in the past. The reason has to do with the content strategies used.

All this relates to the choices that customers want, the willingness of the set-top box makers to provide it, the box design, by its nature, being amendable to to direct Internet service to the content provider and likely conflicts of interests by the cable/telcos. This competition from the set-top boxes is driving the traditional providers to imagine new services. The report says, “This level of functionality has become a consumer expectation for pay TV services. Some Belgacom, Dish Network, Virgin Media and other pay TV operators have even started providing access to Netflix and other online VOD PPV platform‘s services.”

In January, 2015 Tim Cook told investors that Apple had sold 25 million Apple TVs over the lifetime of the product. Annually, just the device hardware is now a billon dollar business.

With the surge in the popularity of the Apple TV, perhaps all Apple needs to do right now is to solidify its OTT arrangements in lieu of anything more dramatic. It could well be that surging sales combined with a waiting game (and a nascent cord-cutter mentality) will be more effective than any dramatic, ground-breaking product. That is, until the time is right strategically.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
October 11

9:00AM PST

Creating a New-Age Customer Support System

Creating a new-age customer support system requires leveraging modern technologies and strategies to provide exceptional customer service which includes creating workflow laced tools for listing and managing customer enquiries, issues, internal requests, delivery backlog, release management, feedbacks, To Dos for teams, SLAs etc seamlessly by tailoring it as per your processes and policies. In this webinar you get to understand how to implement a strategic customer support system by understanding our innovative workflow management tool and also managing integrations with ease. Also it will help you be able to track, monitor the deliverables in an effective and efficient manner. 

In this webinar, you will learn :

  • Tattle’s Architecture Unveiled: Discover the backbone that powers your deliveries and processes.
  • Tool Creation Process: A detailed walkthrough how to create tools for customer , Internal teams, manage workflows and SLAs
  • Integrations: Effortlessly integrate with multiple data sources to collect and manage enquiries, issues, feedbacks  

Event Language: English
1 hour