Canadian Telco and TV firm Bell is undercutting Netflix with its C$4 (US$3.52) a month OTT service, CraveTV. Bell claims that Crave will complement traditional TV “as an additive service featuring exclusive and premium programming, all at affordable price”. Bell has been aggressively acquiring for Crave, buying Hollywood film and TV series, UK drama as well as comedy and factual programming. It has some exclusive rights and will launch shows such as Lionsgate’s Manhattan, Hulu’s Deadbeat and Red Arrow’s Bosch as ‘originals’.
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