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Bonnier Broadcasting partners with Paywizard to boost OTT TV subs growth

Bonnier Broadcasting, part of Bonnier the Nordic region’s leading media company collaborates with Paywizard to boost growth of its subscription-based OTT services. With this partnership, Bonnier will be able to use Paywizard’s Agile platform to help grow its C More OTT service. The Swedish broadcaster aims to expand its pay-per-view, SVOD, and ad-based VOD services in the future.

 Daniel Lindén, Bonnier Broadcasting’s Head of IS/IT quoted, “We currently have a solution in place for subscribers to our C More and TV4 services using a combination of systems with minimal but functional CRM capabilities. Our in-house capabilities have reached their limit and we need to be able to meet new challenges in customer management, acquisition, growth and churn reduction.”

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