Bonnier Broadcasting, part of Bonnier the Nordic region’s leading media company collaborates with Paywizard to boost growth of its subscription-based OTT services. With this partnership, Bonnier will be able to use Paywizard’s Agile platform to help grow its C More OTT service. The Swedish broadcaster aims to expand its pay-per-view, SVOD, and ad-based VOD services in the future.
Daniel Lindén, Bonnier Broadcasting’s Head of IS/IT quoted, “We currently have a solution in place for subscribers to our C More and TV4 services using a combination of systems with minimal but functional CRM capabilities. Our in-house capabilities have reached their limit and we need to be able to meet new challenges in customer management, acquisition, growth and churn reduction.”