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Cable’s ‘TV Everywhere’ Strategy Appears Strong To Take Off

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It’s been six years since the cable biz first started working on “TV Everywhere”: services that let subscribers stream TV VoD content to multiple Internet devices, designed to ensure people will stay in the pay-TV fold. But only now is TVE on the cusp of becoming mainstream, according to a new study. In 2014, about 13% of pay-TV subscribers on average per quarter used TV Everywhere, according to Adobe Systems’ annual digital-video benchmark.

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