Cell C revealed its new video-on-demand (VOD) platform ‘Black’ for the first time. Its launch is scheduled on 14 November and will function as a separate division within Cell C which is focused on delivering entertainment and content. Interestingly, it will be available to any consumer with an Internet connection, and not just Cell C customers.
Besides being a VOD content and live TV streaming service, the platform also functions as an interactive ecosystem which enables allied services such as gaming, sports betting, travel, and hotel bookings.
Cell C CEO Jose Dos Santos said, “Content services around the world are growing as fast as mobile did in its early days and true to Cell C’s form we are embracing content by bringing Black to South Africans. In comparison, the same content is only being served to one-fifth of African viewers. We know that the pricing and flexibility of Black will change that.”