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China may have to pay for VoD

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Chinese users of free VOD services should brace themselves to pay to view, as the industry looks to become profitable. The country’s VOD market is growing rapidly alongside the number of on-demand service providers, but recorded an industry loss of $150m in 2014, compared to $100m in 2013.

“Viewers have become too comfortable with a free model – they must now pay,” said Allen Huilong Zhu, senior vice-president of Youku Tudou, one of China’s biggest video sites.

The executive was speaking on a panel here within the China Summit Programme.

Read the entire story here.

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