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China’s Love Affair With Irresistible Korean TV 22 July 2015

My Love For Another Star

China’s obsession with a South Korean television show about a 400-year-old Harvard-educated alien who falls in love with an arrogant actress reached such a frenzy last year that online video on demand streaming companies here began racing to snap up licensing rights for other South Korean television programs, inflating their prices almost tenfold.

Then China’s entertainment regulators stepped in, imposing greater limits on foreign television content as part of a broader campaign to rein in China’s fast-growing market for online video, which has become a popular alternative to Chinese broadcast television. (According to official statistics, there were 433 million viewers of online video — TV shows included — in China by the end of 2014, making it the largest streaming market in the world.) Many in the online video industry in China suspect the new guidelines were issued at least partly because of the popularity of “My Love From Another Star.”

Read the entire story here.

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