Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Chinese Video Streamers Claim People Willing To Pay For Content

Roshan Dwivedi Published on : 21 August 2015
Online Video China


China’s Internet users have long been able to watch television shows and movies for free, so online video on demand subscription services have had trouble gaining traction. Earlier this summer, however, there was a sign that the situation might be changing after the online video site premiered its original series The Lost Tomb. In less than a day, the first episode received more than 100 million hits. More importantly, viewers rushed to sign up for the site’s paid subscription service to watch the rest of the series immediately. As the online video industry struggles to make ends meet, subscription services – driven by original productions – offer a tantalizing source of revenue. Still, industry analysts said these sites must maintain the quality of their content to keep subscribers paying.

It took less than 24 hours for iQiyi to realize it had a hit on its hands. On June 12, the Beijing-based video streaming company released the first season of its original series The Lost Tomb on its website The first episode got more than 100 million hits in the first 22 hours after it was released – a record for a domestic video site.

Although the website has made a new episode of the show available to viewers for free each week since the premiere, it has also offered access to the entire 12-episode season to its subscribers, who pay a 19.8 yuan ($3.10) monthly membership fee.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour