Nearing 1.5 million subs by 2018, Colombia’s video-on-demand (VOD) market is growing through the coming years from the current 260,000 subscriptions. New market operators and infrastructure improvements in the country’s telecoms will power the on-demand services growth. Colombia along with Argentina is the third-largest VOD market in Latin America, after Mexico and Brazil. As well as in the rest of the region, the business is clearly led by US operators such as Netflix, which accounts for half of the VOD subs
in Colombia.
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