NBCUniversal confirms it is planning to launch a comedy based subscription based on-demand video streaming service later this year.
The service is designed to appeal to viewers under 35 who are increasingly opting out of traditional pay-TV. Comedy is seen as a genre that appeals to those younger viewers. Last year #cbs launched CBS All Access, offering fans a chance to stream the network and shows from its library for $5.99 a month. Time Warner’s #hbo and CBS’ Showtime have announced plans for its own OTT product and companies including Disney, Discovery and Turner Broadcasting have all signaled interest in creating subscription products.
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