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Consumers leaning towards a personal TV experience, says Arris survey

OTT VoD SVoD ppv arris survey
Roshan Dwivedi Published on : 05 February 2015
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In a recently released survey by Arris, it’s been observed that a homogeneity between broadcast TV consumers and OTT consumers is on a rise. The numbers for OTT customers is also on a rise and signals that consumers are settling for a more personalized TV experience now.

Read the entire story here.

Written by: Roshan Dwivedi

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