Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Content & good marketing important for SVOD services 13 May 2016

Subscription video on demand (SVOD) players in South Africa are marketing their services against linear TV by saying that ‘a dish or a decoder’ is not necessary with them. They are even taking payments for their subscription through SMS service. Apart from that, the biggest focus is content. According to Kate Skinner, an independent broadcasting researcher and policy analyst, “If the content is boring, low-quality or outdated, people probably won’t be interested in signing up. Even if the cost is low, what is the point?” She adds, “It is good to have new services but what we actually need is good quality content. That’s key. Also, very importantly we need VOD services to invest in local content.”

Arthur Goldstuck, World Wide Worx MD, says: “The key is to come up with specific content that people would see as worthwhile to watch. ‘Virgins Among the Zombies’ may attract someone looking for a cheap thrill, but it’s not going to build a following.”

Source: ITweb

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
The Rise of Live Streaming & Merchandising in the Sports Sector

The Rise of Live Streaming & Merchandising in the Sports Sector

  The sports streaming industry has grown significantly over the past decade resulting in a significant shift in the live...

02 December 2022
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022
How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

  OTT is now everywhere. Be it your mobile or smart TV, OTT has become the first line of entertainment...

01 December 2022
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022






 

Get Offer
close-link