Written by: Roshan Dwivedi
The software platform eliminates the need for video streaming service providers and cable operators to devise and manage numerous guides for each device.
The cloud TV software system is designed to be configured remotely from a server or a particular distribution center. Using the cloud TV platform, customers can view large number of channels having high-definition picture quality. The platform also facilitates customization of subscription plans, media streaming, and video recording.
Cloud TV has the capability to deliver over-the-top (OTT) content to customers, which eliminates the need for multiple system operators. In January 2014, Active Video Networks, in collaboration with Brightline, delivered interactive brand advertising for L’Oreal and American Express for Roku devices, which are quadrature amplitude modulation (QAM) configured set top boxes.
Moreover, cloud TV platform enables video on demand streaming services such as YouTube to be viewed on a TV screen. The service is delivered to customers making use of existing set-top boxes.
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