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Digitalsmiths Survey Reveals More Consumers Inching Towards Cord Cutting

More consumers are looking to cut the cord, giving up their cable and satellite subscriptions in favor of either over-the-top or over-the-air options, according to a new survey by TiVo’s Digitalsmiths unit.

Among those surveyed in the third quarter who have pay-TV service, 4.8% said they were planning to cut cable and satellite service, up from 4.3% a year ago and 2.9% in Q3 of 2013. Another 2.7% in the third quarter of 2015 said they were planning to switch to an online app or VOD service from their pay-TV service, up from 1.7% in 3Q 2014, and 2% in the 2013 quarter.

Source : Broadcasting & Cable

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