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Digitalsmiths Survey Reveals More Consumers Inching Towards Cord Cutting 03 December 2015

Digitalsmiths Survey Q3 2015

More consumers are looking to cut the cord, giving up their cable and satellite subscriptions in favor of either over-the-top or over-the-air options, according to a new survey by TiVo’s Digitalsmiths unit.

Among those surveyed in the third quarter who have pay-TV service, 4.8% said they were planning to cut cable and satellite service, up from 4.3% a year ago and 2.9% in Q3 of 2013. Another 2.7% in the third quarter of 2015 said they were planning to switch to an online app or VOD service from their pay-TV service, up from 1.7% in 3Q 2014, and 2% in the 2013 quarter.

Source : Broadcasting & Cable

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