Disney Realizes Apps Are Cool, Finally

We are on the brink of an online TV revolution. From opinions on OTT video services to apps, the talks have always been around TV content being pushed online for bigger audience reach. The latest major production label to realize this is Disney.

Disney has already announced the launch of an OTT streaming app DisneyLife in UK later in the year. Disney’s top brass has also laid some extra emphasis on being a customer centric service and being able to deliver content anytime, anywhere.

Till date, Disney has been a theater and cable dependent company, selling its services through bundles which ultimately cost the consumers much. Now that cable TV is getting ripped off its subscribers, Disney is looking to explore newer and cheaper ways of distributing content and hence, the new found mojo.

Source : Wired