According to the Digital TV Europe Industry Survey 2016, video consumption will depend on factors like mobile data, OTT content and availability. A majority (46%) believe that Pay-TV services will have moderate growth, despite the advancements of modern services like OTT and VoD.
The survey is one of the most comprehensive ones and has the details & analysis of the overall industry, covering OTT, TV experience, TV everywhere, Big Data and UHD TV. The link to the report can be found on the source link below.
Source: Digital TV Europe