Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Free-to-air television needs reform

Roshan Dwivedi Published on : 22 June 2015


Free-to-Air (FTA) television is in trouble. But the reasons are not as simple as you might think.

The trouble is clear. Ten Network Holdings share price has tanked from around $1.50 in late 2010 to about 22 cents today. It is hoping that Foxtel will be the white knight that saves it – at 15 cents per share and subject to ACCC approval!

Shares in Seven West Media, the owner of Channel Seven, have slumped from around $7 in late 2010 to around $1 today. Nine Entertainment Company appeared to be performing better – until it announced a profit update in early June. Its shares fell 8% in one day.

This decline is not just due to the internet. The television remains our favourite video screen with FTA television our favourite content.

Australians watched an average of 89 hours and 28 minutes (89:28) of broadcast television – free-to-air and subscription channels – on TV sets per month. This is almost 90% of all time spent watching video on all devices.

The demographic data shows that the internet TV platform may kill FTA TV in the long term. But the problem today is that FTA TV has new technology with old regulation.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour