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Grocers’ Digital Dreams: Sainsbury’s launching VOD

Roshan Dwivedi Published on : 08 January 2015

UK’s number-three supermarket is preparing to turn itself in to an online movie and TV rental service, as it vies with with leader Tesco on digital devices. Sainsbury’s is contracting video tech firm Rovi to power video on demand and for download in a service due to launch later this year under its new Sainsbury’s Entertainment brand.

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Read the entire story here.

Written by: Roshan Dwivedi

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