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Half of Non-Pay TV US consumers have Netflix

Some 36% of pay TV subscribers and 48% of non-subscribers now subscribe to Netflix, according to a US study by Leichtman Research Group. According to the ‘On-Demand TV 2014: A Nationwide Study on VOD and DVRs’ research, 36% of Netflix subscribers stream video daily and 72% do so weekly – up substantially from 2010 when the percentages stood at 10% daily and 43% weekly. Broken down, 32% of pay TV subscribers with Netflix were found to stream Netflix daily, while 53% of non-pay TV subscribers with Netflix stream daily.

Netflix has 31.7 million paid subscribers! What are you still waiting for? Launch your own Video Streaming or VoD Platform for FREE and in a matter of few hours with the help of Muvi SDK.

Read the entire story here.

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