HBO had announced that it would sell them a new streaming service that wouldn’t be part of a traditional cable bundle but would compete with Netflix’s video service. At the time, many assumed that the service would be based on HBO Go, the network’s existing TV Everywhere service for cable subscribers. However HBO’s leadership decided to outsource the development of the service to MLBAM instead. The Major League Baseball subsidiary already powers streaming services for WWE and Glenn Beck’s The Blaze network as well MLB’s own streaming service.
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